Is Jamaica Set To Become This Years Number One Christmas Get Away Destination?
While we have seen a massive increase in people looking to take overseas breaks between the Christmas and New Year period, it seems that Jamaica may well be this years want away destination. Air Jamaica have today announced that ALL flights to and from the country over the Christmas period are already booked up, with healthy bookings following through to March 2008. While the country has always been a popular destination for holiday makers, it seems that the tourism industry in the country is flying high!
Jamaica holds many attractions for travellers from all over the world, the relaxed atmosphere, the superb facilities and the beautiful climate and countryside. It offers what is fast becoming a rare mix of the old world and the new world, with areas of the country still retaining their traditional look and feel. But why is the country so popular this year, and especially around the Christmas period?
Over the last decade we have seen a major push by the Jamaica Tourist Board, which has resulted in a marked increase in the country’s worldwide exposure. Many of the misconceptions with regard to the crime and facilities have been corrected, with many views well out of date. The country has made a concerted effort to appeal to the mass tourist market, rather than certain niche areas, resulting in a general increase in the country’s economy and general standard of living.
So what next for this popular Caribbean resort?
Onwards and upwards seems to be the message from the authorities with an ongoing expansion of the country’s main airport underway, increased passenger numbers expected for next year and a general feel good factor in the industry.
It will be interesting to monitor the growing popularity of this area of the world and how the authorities respond to the expected leap in visitor numbers - no easy task!